cool. modern. fun. monthly.

Why and Whale is a monthly subscription package featuring handpicked apparel, toys, books and more for the little trendsetters in your life.

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THE LIMITED SHOP

our featured brands + more

how it works

1. Tell us about your little one!

2. We curate your collection.

3. Unwrap a 'whale' of fun every month.

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what's inside?

We handpick 3-6 high quality, ethically made & age-appropriate items for little ones ages 6m-6y. We’re talking modern picks from popular brands. You get a box of high-quality FUN and SURPRISE delivered monthly to enjoy with your babes.

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what people say about Why and Whale

Soooo glad I signed up. My kids loved everything! Even my 17 yr old daughter loves it. She just told me that the surprise put a big smile on her face. She couldn't stop smiling.

- Holly S.

I love that it saves me time shopping and my daughter gets new age-appropriate items as she grows. Plus, we get a chance to try a variety of brands. So much fun!

-Meredith K.

I'm so excited for the next Why & Whale shipment! I love seeing what new, thoughtfully chosen items are included. Such a great way to learn about new products and brands and such a good deal!

-Haley C.

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