cool. modern. fun. monthly.

Why and Whale is a monthly subscription package featuring handpicked apparel, toys, books and more for the little trendsetters in your life.

upcoming featured brands

how it works

1. Tell us about your little one!

2. We curate your collection.

3. Unwrap a 'whale' of fun every month.

what's inside?

We handpick 3-6 high quality, ethically made & age-appropriate items for little ones ages 6m-6y.  We’re talking modern picks from popular brands.  You get a box of high-quality FUN and SURPRISE delivered monthly to enjoy with your babes. 


what people say about Why and Whale

Soooo glad I signed up. My kids loved everything! Even my 17 yr old daughter loves it. She just told me that the surprise put a big smile on her face. She couldn't stop smiling.

 - Holly S.

I love that it saves me time shopping and my daughter gets new age-appropriate items as she grows. Plus, we get a chance to try a variety of brands. So much fun!  

 -Meredith K. 

I'm so excited for the next Why & Whale shipment! I love seeing what new, thoughtfully chosen items are included. Such a great way to learn about new products and brands and such a good deal! 

-Haley C.


@ whyandwhale  #mysurprisepack